Educational level: MASTERE EUROPEEN Areas of excellence: commerce - marketing - communication - médias
For a student in the European Master of Management in International Business, it is important to understand the international environment in which companies operate, in order to anticipate changes and modifications and to enable the company to be proactive in the face of the challenges linked to the globalisation of economies. It must be able to understand the different strategies that the company can implement for its international development. It must also be able to identify the various risks and propose ways of guaranteeing and protecting the company’s operations.