EUROPEAN MASTER’S

European Master’s Degree in Communication: Advertising Strategies and Digital Communication Option

Educational level: MASTERE EUROPEEN
Areas of excellence: commerce - marketing - communication - médias

In the digital age, companies need to rethink their communications strategy in order to be more authentic and creative. Consequently, they are recruiting advertising strategy experts whose objective is to generate a positive image of the company, particularly on the Internet and through social media. Communications experts also help their organisation to stand out from competitors by using innovative global marketing strategies and policies.

The European Master’s in Communications (Advertising Strategy and Digital Communications Option) is a comprehensive programme allowing students to develop key professional skills along with a speciality in advertising and communications strategy.

The programme combines key theoretical aspects and professional practice in company communications, advertising, marketing and on- and off-line media.