Educational level: BACHELOR EUROPEEN Areas of excellence: commerce - marketing - communication - médias
The European Bachelor’s in Communications (Advertising Option) provides students with thorough training in communications and advertising and the key skills needed for their future career. The European Bachelor’s in Communications (Advertising Option) provides both theory and practical skills for communications and advertising careers and includes a compulsory internship allowing students to apply their skills and prepare for their future job role. The programme focuses in particular on new technology. The advertising option provides specific knowledge on the history and current situation of advertising. It provides students with psychological, sociological and technical approaches to the creative process, all of which are essential for a career in advertising.